English for Marketing Professionals
Unleash the power of language to elevate your marketing career
English for Marketing Professionals
In today's globalized business landscape, effective marketing communication is essential for success. Our English for Marketing Professionals course is designed to equip you with the language skills you need to excel in this dynamic field. By honing your English language proficiency, you will gain the confidence to craft compelling marketing materials, deliver persuasive presentations, and build strong relationships with clients. Whether you're a seasoned marketing professional or just starting your career, this course will provide you with the tools to enhance your marketing performance and achieve your professional goals.
You will learn what is effective marketing copy, create engaging social media content, and deliver impactful presentations. Additionally, you will gain expertise in marketing-related vocabulary, and pronunciation. By the end of this course, you will be able to communicate confidently and persuasively in English, positioning yourself as a highly skilled and successful marketing professional.
What are you going to learn in this course?
-
Marketing-Specific Vocabulary and Terminology: The course will equip participants with a comprehensive understanding of marketing-related vocabulary, including terms, phrases, and jargon used in the industry.
-
Content Creation Language: Participants will develop vocabulary for creating compelling marketing content, including copywriting, social media posts, and blog articles.
-
Presentation Skills: Participants will learn vocabulary for delivering effective presentations to various audiences, including clients, colleagues, and stakeholders.
-
Cross-Cultural Marketing: Participants will gain insights into cross-cultural marketing nuances, allowing them to adapt their marketing strategies to different cultural contexts and reach global audiences effectively.
-
Language Skills for Effective Communication Strategies: Participants will learn vocabulary for essential communication techniques, such as active listening, clear articulation, and persuasive language, to effectively convey marketing messages and build relationships with clients.
Module 1: General Marketing Terminology
This module is focused on general marketing terminology. It will provide you with comprehensive understanding of what is marketing and what it is consisting of.
Module 2: Market Research
This module focuses on equipping you with the language skills necessary to understand, conduct, and communicate effectively about market research. This module covers:
Market research methodologies;
Data collection and analysis;
Market segmentation and targeting;
Competitive analysis;
Reporting and presentation.
By mastering these skills, you will be able to gather valuable insights about your target market, identify opportunities and threats, and make informed marketing decisions.
Module 3: 4Ps of Marketing
This module in an English for Marketing Professionals course is designed to equip you with the language skills necessary to understand, analyze, and communicate effectively about the four key elements of the marketing mix: product, price, place, and promotion.
By mastering these elements, you will be able to develop comprehensive marketing plans and strategies that effectively target your desired audience and achieve your marketing objectives.
Module 4: Online Marketing
This module focuses on equipping you with the language skills necessary to understand, implement, and measure the effectiveness of various online marketing strategies. This module covers:
Search engine optimization (SEO);
Pay-per-click (PPC) advertising;
Content marketing;
Social media marketing;
Email marketing;
Analytics and measurement.
By mastering these skills, you will be able to leverage online marketing channels to reach your target audience, drive conversions, and achieve your marketing objectives.
Instructor
Senior Lecturer & International Trainer Hamed Alavi
Hamed is an expert in Management and Law. Since 2008, he is an active academician, researcher, executive trainer and consultant across Europe and the Middle East. Since outbreak of COVID-19 pandemic, he has devoted his time and experience to the development of high quality online interdisciplinary courses to improve professional skills among business executives at global level. He holds a PhD in Management from Estonian Business School, Estonia. PhD in Law from Autonomous University of Barcelona, Spain. LLM in Maritime and Energy Law from University of Oslo, Norway. LLM in International Trade Law from University of Torino, Italy. Advanced Master in European and International Studies from CIFE, France. MBA with Specialization in International Management together with Executive Diploma in Management Consulting from Grenoble Graduate School of Business, France. His areas of interest are mostly interdisciplinary and can be summarized but not limited to: International Business and Law, Trade Finance, Supply Chain Finance, Project Finance, Energy and Education.
Email
Frequently Asked Questions (FAQ)
-
How Long Will It Take Me To Complete The Course?
It will take 12 hours of lectures (8 sessions of 90 mins) to successfully cover course materials. This course is online and it follows a live online format where instructor will teach you the course material in person. Since the course in not recorded, it is necessary for you to allocate respective time slots to the course (2 sessions of 90 mins in four consecutive weeks). You need to attend all sessions and pass quizzes to successfully obtain the course certificate.
-
For How Long Do I Have Access To The Course?
This is a live course. As a result, the class will not be recorded with the possibility of having recurrent access. However, for one time payment, you will have full access to course materials and all relevant updates For Ever!!!
-
What Is Included In My Course Package?
1- You have life long access to course materials and all relevant updates 2- You will have a certificate of accomplishment upon successful completion of the course. 3- You will have access to all updates on new professional skill development activities and offered courses by Habib Academy.
-
Do I Need to Pass A Final Exam?
No, The Course does not require passing an exam. You just need to successfully cover course materials and pass respective quizzes.
-
Who Should Attend This Course?
This English for Marketing Professionals course is designed for individuals working in various Marketing roles who seek to enhance their English language proficiency. The course caters to a diverse group of participants, including: (1)Business Students; (2)Young Professionals; (3)Experienced Marketing Professionals; (4)Content Creators; (5)Public Relations Specialists.
-
Why Does The Course Follow Such Modest Pricing Policy? Does It Affect The Quality?
No, Habib Academy believes in democratization of education. We follow the fair pricing policy in all of our services to provide high quality professional skill development opportunity for everyone regardless to their financial status. Current pricing policy by no means affects quality of this course or any other service offered by Habib Academy.
-
Does This Course Function As A Stand-Lone Offer Or Is It Part of A Bundle?
There is almost no course in this world on any given subject which can claim to have a perfect cover of the subject matter. We also do not make such a claim. In fact, this is an introductory course to English for Marketing Professionals and more advanced materials are yet to come. However, we strongly recommend you to read our Blog section and follow us on Instagram, Facebook and LinkedIn as we publish tones of interesting content which might offer answer to your questions.
-
How much is the price of this course and how should I pay the fee?
Despite the high quality of course material, the price is set at the fair level of 100 USDT for the course. For instructions on payment method and enrolment, please refer to registration section.
Stay In Touch With Us!
Add your email to the mailing list to get the latest updates.